Malt & WPP
2020 - 2022
B2B MARKETPLACE // SAAS
PRODUCT // STRATEGY
ABOUT
A B2B Freelance Management System (FMS) tailored to integrate 100% of WPP Group's external workforce, streamlining the entire freelance lifecycle from selecting and onboarding to compliance and payment.
The Problem: as a Digital KAM at Malt, I gained deep product knowledge and began negotiations with WPP Group, who sought a compliant solution for managing freelancers across 13 agencies in Spain. Their goal was to integrate 100% of their freelance activity into our platform. The product challenge was twofold: adapting to a multi-level user and approval system, and launching collaborative features to streamline operations across agencies.
MULTI-LEVEL APPROVAL
2021 - 2022
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Multi-Level Approval System: we've adapted our product to support a multi-level user admin approval process, tailored for each agency within the WPP Group. This structure allows individual agencies to manage their freelance activities independently while a super admin at the group level has full visibility into analytics and freelance operations across all agencies, ensuring centralized oversight of external workforce through an external partner.
COLLABORATIVE FEATURES
2023
Collaborative Features: but the real value of our platform lies in fostering talent collaboration within and between agencies, enabling WPP to create a curated, easily accessible pool of freelancers. After gathering insights from agency teams, I identified the need to enhance our product with shared freelancer lists, allowing comments and reviews to be visible within teams. These lists would be open within the same agency but remain anonymous across different agencies within the WPP Group, providing a balance between collaboration and privary.
COLLABORATIVE FEATURES
2023
The Outcomes: the product successfully integrated 100% of freelance activity across 13 agencies, adapting to a multi-level user and approval system. New collaborative features were launched, scalable to other groups, resulting in a 75% improvement in searching and contracting efficiency. The platform achieved over €3M in ARR from freelancer billing, highlighting its impact and scalability.
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