Wiper Gaming
2020 - 2023
ESPORTS // B2C MARKETPLACE
PRODUCT // STRATEGY
ABOUT
A B2C eSports Edtech Platform helping amateurs to become pro gamers, ands pros make a living from what they are passionate about. It offers a gamified educational itinerary including leveled pills, missions and 1to1 classes with progamers.
The Problem: the challenge of bridging the skill gap between amateur and professional gamers, particularly in competitive games, is a common issue. Despite the availability of gameplay streaming platforms, there is a lack of dedicated educational resources, especially for Spanish-speaking audiences. Additionally, many professional gamers face early retirement with limited opportunities to leverage their expertise.
The MVP: was developed by integrating a WordPress Elementor Pro landing page with a SaaS-based marketplace (Sharetribe). The initial supply side was established by onboarding popular eSports pro gamers onto the platform. To drive demand, the website was optimized with game-specific landing pages and supported by targeted Google SEM and Facebook Ads campaigns. A Zendesk chatbot was also integrated to enhance user engagement and collect real-time feedback. The MVP was validated with the first customers completing paid 1-to-1 classes.
REBRANDING // WIPER GAMING
2023
The Final Product: Following MVP validation, I sought support from Demium Startups for further development. We formed a team and transitioned from a pay-per-use model to a subscription-based platform. The platform was re-engineered into a self-developed solution featuring a gamified educational pathway with unlockable content, tasks, and 1-to-1 classes. Future iterations aimed to enhance engagement by introducing features such as wiper coins for discounts and tournament access, as well as integrating machine learning into educational pills display.
The Outcomes: the product secured over 500 subscriptions, delivered 300+ 1-to-1 classes, and achieved a 50% retention rate in its first year. It ranked in the top three on Google for key eSports-related terms. The platform received the Demium Startups award, raised €170k in pre-seed funding by Demium and Telefónica Wayra, secured an ENISA loan, and was recognized as one of the top 100 startups of 2021 by El Referente.
.png)
.png)